I’m sure most people would have heard of it or better yet, log online to watch the video by now. If not, here it is:
A few weeks ago before the hype erupted, Eng Tiong received a call from a reporter soliciting comments on the MDA video. We’re like, “Huh? What MDA video?” The reporter promptly sent us the link.
The first image of senior MDA officers prancing around to a rap song – we fell off our chairs! It’s a strange mix of shock, surprised, confused, hair-standing-on-end, laugh-out-loud, what-the-hell-is-going-on??!! and strange curiousity that made us crawl back up for a closer look.
Most people who’ve seen it hated it. Negative comments such as MDA is trying too hard to be cool; MDA is wasting taxpayers’ $, MDA is this, MDA is that… Well, maybe all are pretty much valid points.
I’m one who’s definitely critical and Eng Tiong truly believes I’m born a pessimist. But surprisingly, I thought rather positively of this video. Let’s put it this way: at the least, now MDA knows how it feels like to put a piece of work up for an audience and be judged for what it is, or is not, by the audience. We filmmakers (and our actors) face that all the time. It’s quite a nerve-wrecking experience. Being the policymakers for our media industry, I think it’s a good “bad” experience for them to be in our shoes for a change.
But the most important thing I hope the management did in making the video is to have fun! One thing that I’ve learnt from the making of TRUTH BE TOLD is to have fun. Afterall, for goodness’ sake, I’m doing something that I love!
Now that we’re preparing our next feature project, we’ve shared this philosophy of fun with our director. He totally agreed and we’ve been having lots of fun developing the script. We’re definitely toying with the idea of putting a music video as part of the rolling end credits, starring all cast and crew. Go ahead, judge us then!
And now, my ratings for the MDA Senior Management Rap: 3/5 (Keep it up! Practice makes perfect!)
And here’s another video worth checking out – a parody called MDArena :
p.s. rumour has it that there’s another video featuring the rest of the MDA staff…